Payoff: The Hidden Logic That Shapes Our Motivations on Ted_talks Sphere from

by Dan Ariely Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Dan Ariely digs deep to find the root of motivation—how it works and how we can use this knowledge to approach important choices in our own lives. iBooks Best Book of the Month